Schedule

One-Day Event | 8:30am to 5:00pm

8:30a | Registration & Chris Brogan ‘Trust Agents’ book signing

9:30a | Opening Comments
- Matt Fagioli & Brad Nix

10:00a | Introduction: Social Media Is Here To Stay
- Jeff Turner

Organic reasons why Social Media is not a fad, but the logical result of how complex adaptive systems work. Social Media is not going to go away. It will continue to grow and change and move more deeply into areas like sales, marketing, customer service, product development and human resources (recruiting).

10:30a | Engagement Is The New Marketing Metric
- Brent Leary

Engaging others translates to creating opportunities. Push programs are out. SM is not driven by just user-generated content. It begins with user-generated agendas. What is engagement? Examples.

11:05a | Social Media From The Audience’s Perspective
- Reggie & Nicole Nicolay

What is the audience looking for and how do they respond when they get it. Case studies and example of messages that have achieved measurable results.

11:40a | How a Traditional Media Company uses New Media Tactics
- Seth Miller

A closer look at how the Digital Marketing Director for Turner Broadcasting System, TNT, and Turner Classic Movies uses New Media tactics while working for a traditional media brand.

12:00p | Let’s Make Mondays Less Terrible
-Jonathan Baker

Mondays = Bad
Beer + Social Media = Good

12:10p | Lunch Break

Chick-fil-a will sell concessions for lunch or you can go to nearby restaurants.  Attendees who purchased Rockstar Passes will have a catered private lunch with speakers.  Rockstar pass holders can wait to get their Trust Agent book signed during the private lunch.

1:00p | How Carriers will deliver the Social Network of One
-Mike Mullineaux

Fueled by the evolution to All-IP and the emergence of the Contextual Internet, boundaries between Networks, Software and Social Media sectors are collapsing, with the intersecting point between these being the end user.  Ideally situated to leverage Consumer relationships and the Service delivery capabilities of intelligent networks, Carriers are preparing to deliver an all IP-based, Socially-centered experience.   The near future result will center on how applications are generated, monetized and measured based on ‘Service-centered Social Network of One.

1:20p | Reputation Management (Case Studies)
- Carol Flammer

How do you build a reputation online?  Once you have one what do you do with it?  Case studies and examples of businesses who do it right (or wrong).

1:40p | Social Media As A Cornerstone Of Brand Building
- Toby Bloomberg

Creating contexts for user generated content; building brand awareness and endorsement through customers experiential “stories”; creating and using customer polls; and much more

2:10p |Are You Ready For Social Media?: Preparing Your Teams to Listen, Engage, Measure & Adapt
- Bert Dumars, Peter Fasano, Seth Miller with Jeff Turner  moderating

Managing an effective social networking campaign is both an art and a science. This panel will give you insight into the tools and techniques used by several large companies in their efforts to engage their customers using Social Media.

2:40p | Cultural Changes Required To Embrace Social Media
- Chris Brogan

The death of “push” messages and the birth of consumer participation requires a new set of behaviors around the creation and spread of content. Getting comfortable with the loss of control; how to guide the uncontrollable. The need for the breakdown of traditional silos within the organization. Marketing, Sales, Customer Service, Product Development must become a unified whole.

3:35p | EventSourced
-Desiree Scales, Brad Nix, Matt Fagioli

We’ve all heard of Crowdsourcing, let’s give real-time EventSourcing a try!

4:00p | Speaker Panel: Answering Your Questions

4:35p | Closing Comments
- Matt Fagioli & Brad Nix

5:00p | After Party at Ten Pin Alley
- the After Party is the one you want to attend

The day will be filled with entertaining and educational interludes*.
interlude:
1 : a usually short simple play or dramatic entertainment
2: an intervening or interruptive period, space, or event
The interludes between our featured content will feature video, music, presentations, and guest appearances that you will not want to miss.